One team building software and campaigns in the same room.
A digital marketing agency that also makes software. Both come from the same team, in the same office, running on the same code review and the same Slack.
Allegro Brands is a marketing agency that also makes software.
We started by running paid media, SEO, and websites for growing companies. As we ran more of it, we kept hitting the same workflow and measurement problems and kept building small tools to solve them. Those tools became products.
Today the agency and the product team share the same code review, the same Slack channel, and the same office. That's why the software actually fits how marketing gets done, and why the marketing runs on data we can trust.
Three things we won't compromise on.
Ship what works
We'd rather push something small on Friday than pitch something big for six months.
Prove it with data
If we can't measure it, we don't claim credit for it. Every call, form, and dollar traced back to the campaign that produced it.
Build what we sell
Every product we sell, we run ourselves. If we wouldn't use it, we wouldn't ship it.
A small team on purpose.
Deep enough to run the marketing, build the software, and keep both moving at the same time. Small enough that the person who scoped your work is the person doing it.
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