Insights
Notes on marketing, software, and the seam between them.
Latest articles
Custom softwareSeptember 2026
Ecommerce development has come full circle.
Thirty years, from a store hand-coded in HTML in 1995 to AI-assisted custom code. Why custom-coded websites are the smart choice again, and what that means if you're planning a rebuild.
Read the article →Search strategySeptember 2026
Google Ads vs. SEO vs. AEO. All three, run together.
How SERP features and AI Overviews reshaped organic, why Google Ads quality score depends on your landing pages, and how to run all three together for full SERP coverage.
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