Business intelligence

Mission Control. Marketing, calls, revenue, and CRM in one view.

Unified reporting and dashboards for the whole business.

The business

A business-intelligence and reporting platform we built for the same reason we built Lead Central: nothing off the shelf did the job the way we needed.

The problem

Running an agency for a diverse client roster means answering the same question dozens of ways: which of the ten channels we manage for this client is actually working, and how much revenue did it produce. Existing dashboards (Looker Studio, Databox, HubSpot) needed hours of setup per client and never tied cleanly to real revenue data.

What we did
  • 01Built a data pipeline that pulls from Google Ads, Meta, GA4, call tracking, CRM, and accounting
  • 02Unified the data model so every channel's report answered the same underlying questions
  • 03Added an AI question layer so users can ask 'what changed last week' in plain English
  • 04Created client-facing dashboards that could be shared with a single link
  • 05Built alerts that fire when a campaign or source moves outside its normal range
What changed

Mission Control now runs inside every client engagement we manage. The system pulls data from every source, produces client-ready reports on a schedule, and answers questions the team used to spend hours pulling by hand.

Interested in the same kind of work?

Tell us the basics about your business and what you're working on. We'll respond with what we'd actually do.